Without announcing an actual number of PPV buys as they did last year, WWE announced that WrestleMania this year grossed $72 million. The announcement was it was the highest grossing event in history.
No announcement was made how that number was figured. Two years ago, when a similar announcement was made, the number was a combination of the live gate, merchandise sales and total worldwide PPV revenue (of which the company actually gets about half).
WWE told Variety that the show topped 1 million buys and could end up hitting 1.2 million. The release was careful not to say it broke the PPV record for buys. Right now it looks more likely to have been in fourth place in Mania history, or possibly third place.
Last year's show did 1,219,000 buys, the second best total in history (2007 is the record).
The biggest factors that were different this year would have been the price increase and the top of the card featured rematches from matches that took place at the prior WrestleMania and SummerSlam.
Keep in mind that that last year, WWE announced 1.3 million in its first publicity release last year. Then its monthly figures listed 1.21 million in late May, was downgraded to 1.15 million in Late June, and brought back to 1.2 million in July, so there could be a variation to a degree.
The company only needed 988,000 buys to break the all-time event revenue record because of the live gate ($11.3 million using the kind of figuring any other event would use) and the PPV price being increased worldwide.
The event, based on comparable figures, the total worldwide gross for the event was up $5 million from last year. This is not the money WWE takes in. Last year, the figure announced at this point last year was $67 million while the amount the company itself took in was $36.2 million when everything was added up.
The live gate was $3.1 million of that $5 million increase. Merchandise should have also accounted for some of that increase given since the number in the building was up 12.5%. PPV revenue would be up from last year but with the price increase, buys would be down. In addition, WWE & UFC PPVs this past year have shown a significant increase in HD buys vs. SD buys, meaning grosses for PPV revenue this year would be up over last year even with identical numbers of buys at the same price.