TNA has strong national TV which is the hardest thing to secure and the most important.
TNA could easily turn a nice profit with fiscally responsible people running the show, who are willing to show an eye for the future. There is plenty of cheap, quality talent who would love national TV exposure who (wisely) have stayed away from TNA. But don't think somebody like TJ Perkins is unique, he isn't, there are others who would jump at the chance to work for a well run TNA, if nothing else to get away from the indie grind of being their own boss.
Heyman is never coming to save the day, but just follow the model he laid out. Get rid of everybody over 40 except for one or two who you use to put people over. Build around fresh, non overexposed youth. Stick to the plan. You will do the same 1.1 million from the start because those people like wrestling and have proven they will watch ANYTHING. But it would grow. That's just how it works. New stars can be made. TNA tries but botches it badly every time. Let's tell the real life story of TJ Perkins, which is a good one, then put him under a mask. Mind boggling. Let's build up James Storm, then switch gears at the last second because The Hulkster says so.