Crazy CG, at least you get to see Shogun return to glory
anyway, the UFC does not build the sport, they built an image of the sport, 'fighter lifestyle', affliction and tapout posers, pro wrestling marketing, etc...
Steel Mamba made this point earlier, if you cant sell one of the best pure fighters in the sport, a top p4p vs a top 5 LHW fight you have issues and the sport is built on fluff which it is
most fans dont even understand the sport, thats why I always say the boxing fan is a better fan, they generally know what they are watching where you cant say that about the MMA fan in america