Anyone who supports this is a dumb shit. No doubt, it should definitely be an option but making it mandatory for anyone who wants to play your game is an awful idea. You dont like the game you are stuck with that shit with no resale value, you cant grab your disc and take it over a buddys house and you cant loan/borrow the game. Redbox or Gameflying games? Forget about it. Anyone complaining about gamestop (the middleman) or complaining about driving 100 miles to pick a game up because you live in west bumblefuck with no retailers (not even a fucking walmart...really?) around, get with the times. Amazon has been offering release day delivery on most games for a few years now.
Awful, awful idea for the consumer.