It really is crazy.
Two "world" titles in one company, short attention span storylines thanks to monthly ppv and the attitude era, and you end up with shit like this, plus former "world" champs like Dolph Ziggler and Jack Swagger who get jobbed on tv every week. And then they wonder why the belts dont draw anymore.
Protecting the title should be simple and an effective way to draw money, but the ship has sailed and I don't think they can ever go back.