Goldberg was your classic stiff in the ring. But, WCW, for the most part, protected him and the other talent with short, paint-by-numbers matches.
Once he lost that streak and the nWo shit subsided, you had to start putting him in there with better and more captivating workers...like Bret Hart...and it just didn't work for a lot of reasons. Ended up mule kicking the guy into a stroke.