Despite pay-per-view being less important to WWE’s bottom line than it was a decade ago, it’s still one of the most profitable revenue streams the company has, and it’s the one WWE’s wrestlers and writers have immediate, direct impact on than any other. It’s not a test of corporate’s skills in negotiating a new television contract or beholden to the zeitgeist of the television advertising world. It’s a great, nearly instant indicator of who (and what) is clicking with the audience. Its money coming directly out of fans’ pockets for something they want to pay to see.