MANY people don't watch it because to many athletes are out of control and act like wananbe "thugs".
Jordan has more to do with it then you think. Lets not forget that was the golden age of the league.
So, I take it you don't watch the NFL? Your comments are overstated and prove my point. Percentage wise NBA players get into no more trouble then NFL players.....yet you continue to watch and support the NFL. Are you intentionally moving the line of tolerance as it fits your interest?
The only NBA player that the league marketed that mainstream society classifies as being a "thug" is Allen Iverson. Iverson isn't anything like a thug, but people can believe what they want. Generally the label of "thug" has racial aspects. so I take it as such.