Ryback is a very interesting case.
I'll leave out my bias...he's just a fan like us, used to post regularly on a wrestling forum I used to frequent while he was still training...I really like the guy and want to see him succeed.
I see no reason why Ryan Reeves shouldn't have a long productive WWE career. Vince has wanted to push him for YEARS. I mean, since 2006-ish, when he was in developmental, ridiculously green.
He should be given the Goldberg push. If you're going to get a guy over, do it right. No one beats the guy, and you keep him out of any title pictures until it is absolutely necessary (because if you have a title, you've got to LOSE a title). Have him work with jobbers still and have him beat and feud with the lowest bums on the roster. Have him strategically work his way up the card out of the way of all titles. In the process, have him flesh out a character. Right now he's just FEED ME MORE guy, before he gets a title, you want him to be more than that. I mean, Goldberg was never anything other than "WHO'S NEXT", but by the time he was holding titles, Goldberg's persona was fleshed out pretty well...Goldberg was also protective of his character very early...guys in the E don't get that caveat.
Fortunately for the big guy, after all that shit loses steam...and it will, he can do comedy shit, he can do the tag shit, and he can do other shit to keep himself around.
He's got the look that Vince has ejaculated to quite a few times. As long as he stays healthy, I'm bias, but I like the guy. He will never ever ever give you anything above a very low *** type match (and only with the best workers) and is going to have lots of DUDS and * quality matches...but it is, what it is.
Hell, I'd have him go full on Road Warriors...walk in, kick ass, leave, all while his music is still playing.
But, the FEED ME MORE and retarded looking arm raises need to go. Looks goofy as hell.