That's the problem with monster undefeated streaks. Anything other than a clean win is adowngrade. They're a good thing until they're not. And with the accelerated process with Ryback, it's only worse and they've painted themselves into a corner where they have him lose and lose all the momentum, even though the fans aren't behind him, or he wins and you have to run with him to try and make him a star. Or have a screwy ending that we all expect and make people less interested in Ryback and shitty secondary PPVs. It was the same way with Goldberg's streak ending and Samoa Joe's streak ending in TNA. I don't think either were terrible ideas, but when you end a streak, the fans take the wrestler less seriously and are overly analytical of when it who or how or why. It's endlessly stupid. Ryback losing to Punk wouldn't be a bad idea. Neither was Goldberg losing to a red hot Nash who at the time was leading a ridiculously over Wolfpac stable. Neither was Joe losing to a newly acquired wrestling machine Kurt Angle. But it's never remembered that way because undefeated streaks are a double-edged sword that undo all the good they did the second the wrestler is pinned or submitted. I would never be in favor of using one.