Nope, they are just completely tone deaf.
Forget Orton/Cena, we knew nobody cared about that.
The Rumble match layout was pretty bad and showed how tone deaf they really are. I have no problem with Bryan not being in the match because they never said he would be. The problem is they were too stupid to realize that they put Sheamus, Mysterio,and Batista in a death spot but not only not delivering Bryan, but having those guys come in late when people were getting nervous about not getting him. As a result, Sheamus looked like a geek for his big return, and Batista looked like a geek for winning.
Should have called an audible at around #20 when it was obvious they were getting nervous about Bryan. They wanted Reigns when Bryan never came out, so give 'em Reigns. You have two months to book yourself out of it.
They are a tone deaf company, and tonight they paid.